For months, I've been ignoring Facebook as a useful business tool. I thought, "who really cares that I had sushi for lunch?" Sure, I would post the occasional business tip or two (you've probably read a few), but I never felt those posts did anything for my business... they were just to have a presence online. I didn't see the value in putting any additional effort into the tool.
But then, a colleague said that I should check out this eBook: Facebook for Business by Sam Goldfarb. Let me tell you, my view of Facebook has totally changed.
In the last three years, Sam has been in charge of many ad campaigns and strategic moves on Facebook for many companies. He's had a huge ad budget to play (experiment) with the tool to learn what works (and what doesn't). He's taken this experience and penned this book. It's a quick read and (more importantly) he breaks down the tools within Facebook making it easy to understand (which was huge for me). He even gives you step-by-step guides to walk you through the process of using Facebook as a powerful business tool.
If you have struggled with Facebook as a business owner, even if you have some Facebook knowledge, you must read this book, it's the best $9.99 you can spend today. It's only available as an eBook, so you can download it RIGHT NOW and read it tonight.
So, with that said, I'm now to taking some of Sam's advice... Come check us out on Facebook! Follow us and witness our transformation to using the tool in an effective way. You can take that new knowledge (along with what you read in Sam's book) and apply it to your own business and start benefiting from this powerful tool.
